Increased sustainability has, for quite some time, been part of our mission and operations within HZPC. Our product is a responsible choice, naturally. Our special shareholder structure is of importance for sustainable business operations. Our important stakeholders - growers, breeders and employees - are able to participate in our company, by purchasing certificates. Joint ownership ensures shared values and interests, and also achieves a high level of mutual involvement. In this way they think and grow with us.
By 2050, the world population will have increased to at least 9 billion people. Sufficient and responsible food will have to be available in order to feed all these people. This brings with it major challenges for man and society, but also for the environment. Freshwater is scarce, and soil is not suitable for agriculture in all areas. In addition, diseases affecting food crops, limited product knowledge and inefficient processing, lead to lower yields and even to food waste.
Another challenge is the lack of nutrients in food. A shortage of vitamins and nutrient components leads to impaired health and reduces welfare amongst large groups of people.